The war for talent is real. And Gen Z has clear expectations.

If you want to attract young talent, you have to deliver: clear content, strong UX, and real insights instead of buzzwords.

This study shows what Gen Z really wants—directly from the target group. We asked: How effective are career pages? What is convincing? What is off-putting?

Short, concrete, practical—for everyone who wants more than just gut feelings in the war for talent.

What you can expect in the study:

  • What is important to Gen Z on career sites

  • What no career site should be without

  • What HR can do today

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How to attract young talent to your career page – according to Gen Z

Our latest study shows what matters: content that ignites. Design that convinces. And plain language that Gen Z really wants to read.