The war for talent is real. And Gen Z has clear expectations.
If you want to attract young talent, you have to deliver: clear content, strong UX, and real insights instead of buzzwords.
This study shows what Gen Z really wants—directly from the target group. We asked: How effective are career pages? What is convincing? What is off-putting?
Short, concrete, practical—for everyone who wants more than just gut feelings in the war for talent.
What you can expect in the study:
What is important to Gen Z on career sites
What no career site should be without
What HR can do today
