ANALYSIS OF THE TOP 20 ONLINE RETAILERS IN SWITZERLAND

Same-day delivery, algorithmic commerce, direct-to-consumer, social commerce, one-click checkout – the list of preferably Anglophile buzzwords in online retail grows longer every year. Yet, the pandemic, during which most consumers shifted their shopping focus to the internet, has only recently laid bare the still-existing shortcomings of online shopping.

In this report, we turn our attention to Switzerland and examine how well the leading Swiss retailers are positioned in national and international comparisons.

Here's what you can expect in the report:

• On-page experience

• Order experience

• Service & loyalty

• Sustainability

• Technology & innovation

The aim of our E-Commerce Experience Report: In each issue, we take a close look at selected online shops in a particular industry. However, our aim is not just to highlight weaknesses and shortcomings, but to objectively assess the state of online retail among the 20 largest providers in this segment.