ANALYSIS OF THE TOP 20 SPORTS AND OUTDOOR SHOPS IN GERMANY

Same-day delivery, algorithmic commerce, direct-to-consumer, social commerce, one-click checkout – the list of preferably Anglophile buzzwords in online retail grows longer every year. Yet, the pandemic, during which most consumers shifted their shopping focus to the internet, has only recently laid bare the still-existing shortcomings of online shopping.

Here's what you can expect in the report:

• On-page experience

• Order experience

• Service & loyalty

• Sustainability

• Technology & innovation

The goal of our E-Commerce Experience Report: In each edition, we take a close look at selected online shops from a specific industry and examine them thoroughly. However, we don’t just want to highlight weaknesses and shortcomings; our aim is to objectively assess the state of online retail among the 20 largest providers in this segment.